I help entrepreneurs and brands grow in a way that feels natural — not like you're selling yourself 24/7. No persona to keep up. No script to follow. Just you, positioned well.
What I offer
Most entrepreneurs don't lack talent. They lack a clear strategy that fits who they are. I combine positioning, marketing systems, and mindset work to help you build something that lasts.
Finding the angle that is authentically yours and strategically strong. So your brand attracts the right people without you having to perform for them.
Paid and organic systems that scale. Built on what actually works — with over $8M in ad spend managed across industries and measurable outcomes to show for it.
Habits, identity, and clarity. We work on who you are becoming, not just what you are achieving. Because the bottleneck is often not the strategy.
Risk, decisions, and long-term thinking. The inner game behind every sustainable company. Grounded in real practice, not motivational shortcuts.
About me
I'm Amanuel — raised in Germany, living between Mallorca, Southeast Asia, and wherever is most inspiring at the time. For over seven years I've been building brands, running campaigns, and coaching founders who want to grow without losing themselves in the process.
"What I care about is not career — it's how you actually live a life that feels free. That's the frame everything I do comes from."
I've helped companies scale from early stage to over $20M in annual revenue through performance marketing and positioning. I work with international clients across Europe and beyond, in English, German, and Spanish.
How I work
A lot of people sell you frameworks. I work with you to find the specific thing that actually moves the needle for your situation. Different every time, grounded in the same principles.
Every engagement starts with an honest audit. No assumptions. We find the real bottleneck — not the symptom you walked in with.
Consistent results come from structure, not motivation. We build automations and routines that work even on the hard days.
Strategy without mindset work is architecture on sand. We build from the inside out — and the results compound in both directions.
What clients say
"Working with Amanuel completely shifted how I think about building my business. He doesn't give you a formula — he helps you find your own clarity. Within three months I had restructured my entire offer."
"I came in wanting marketing help and left with a completely different understanding of how I was getting in my own way. The combination of strategy and mindset work is unlike anything I've experienced."
"Direct, honest, zero fluff. Amanuel tells you what you need to hear, not what you want to hear. My business feels like mine again — not a machine I'm scared to switch off."
Get in touch
No commitment, no pressure. Just clarity on whether and how I can help. I respond personally — no team, no funnel.